"Brand synergy" refers to when two or more brands come together and work collaboratively in a way that benefits all involved. It means the brands complement each other's strengths and create a positive and mutually beneficial relationship.
Sentences with «brand synergy»
(How far we've come, to think Marvel movies now see the best brand synergy with the audience for the NBA. (news.avclub.com)
So I am a little miffed (but can mostly stomach) any time Zelda and the crew make a jump in support of brand synergy. (wegotthiscovered.com)
So, allegiances pledged, let's clear one thing up about the oft - overlooked console once and for all: the Wii U GamePad — that my PR connections inform me should always be capitalised as shown for maximum brand synergy — is in itself, far from the console's weakest link. (thereticule.com)